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Custom Business Signs Help Build Customer Confidence

In any downtown or shopping area, you're bound to see a wide variety of business signs. Some of these signs look professional, while others leave plenty to be desired. Do you find yourself making a judgment about a business based on their sign? 

Having a custom business sign can improve customer confidence.

• Enticing Potential Customers

Customers tend to make snap judgments based on appearances—and your customers are no exception. Your sign is your first impression, a virtual handshake with those passing by your business, identifying you to the world. A good custom sign can increase customer confidence, your bottom line, and your opportunity for success. As one sign industry professional has said "A business without a sign is a sign of no business."

• Proving Success to Yourself

Investing in a custom sign is the least expensive yet most effective form of marketing available - an investment that will give you a return for years to come! Your business sign will identify your brand proudly and give you the confidence to gain more customers!

• Inspiring Your Employees

Successful businesses have committed employees. A custom sign gives a good impression of the business and can make employees even more proud of the company and their work. Once your employees feel inspired in the workplace, they’ll try even harder to help your business succeed.

Do you want to increase your opportunity for success? Contact Sign Design, Inc for a custom sign. We'll take your sign project from start to finish and your storefront from drab to dynamite! Give us a call today at (508) 232-6142.

What You Need To Know About Business Signs!

The right business sign can play a significant role in the success of a company. Unfortunately, so can the wrong sign. Keeping your sign up-to-date with your company can help you bring in new customers and grow your business. Take a look at these great links to learn more:

• Learn about the signs and the effect that they have had on the advertising world over the years from Sign Design.
•  eHow.com provides a brief account of the history of neon signs in advertising.
• Discover how the right business sign can help you draw in customers by visiting this website.
• If you are relocating, expanding, or opening a business for the first time, then take a look at this location advice from the U.S. Small Business Administration.

For more information, call Sign Design, Inc. at (508) 232-6142.

Vital Signs – Vibrant Communities

Signs play an important role in the business world, as well as in communities in general. This simple form of communication is a vital part of advertising and the sustenance of business.

This informative video discusses the value of signs, citing some amazing facts and statistics about the advertising power of on-site signage. The narrator also explains the government’s role in sign regulations and business statistics.

If you want to increase your business traffic with an effective new sign, then call Sign Design, Inc. at (508) 232-6142 and learn how you can improve your advertising power. We have helped thousands of businesses in the Brockton, MA area since 1988

3 Signs Your Business Sign is Ready for an Update

Businesses should use an attractive and well-designed sign to draw in clients and advertise their product or service. As the first impression that your business will make on a potential customer, it is important that your sign look great and properly represent the business. In some cases, this may updating or replacing your old signs.

Here are three signs that your business sign is ready for an update:

1.      Effects of Wear and Tear

After several years of advertising in the ever-changing weather, your sign may begin to show its age. Weather damage, faded colors, and even vandalism can leave your sign looking unkempt. A clean, well-maintained sign is important to keeping up a professional appearance.

2.      New Business Direction

Sometimes business plans change, and your image should evolve to represent that. Perhaps your business is offering new services, taking a new approach to old business, or changing your logo or colors. Regardless, your business sign should always represent your most current direction.

3.      Expanding Company

Often, a strong business will expand, outgrowing your original facilities and equipment or strong financial growth. In any case, the scope of your marketing strategy change with your business. To attract and retain more customers to maintain this growth, a new, more effective business sign may be in order.

If you are looking for a great way to upgrade the appearance of your business, call Sign Design, Inc. at (508) 232- 6142. We are a Brockton, MA-based company providing design, fabrication, and installation services for business signs since 1988.

Signs as Advertisement Through the Centuries

Signs have been around in some form since man’s earliest days and have been used for everything from storytelling and navigation to safety and advertising. While new forms of advertisement have appeared over time, the simple business sign has remained an important part of everyday life for both merchants and customers. Here is a brief history of signs in advertising: 

As civilizations formed, people traded for commodities, and merchants competed for business, signs began to appear. Symbols on products were a way for buyers to recognize their origin, helping to distinguish suppliers with different specialties or reputations. Merchants soon realized that they could benefit from displaying a symbol of their brand or product near their place of business.

Over the years, signs became more developed, with merchants using materials like wood, metal, and paint to advertise products, businesses, and prices. Signs as advertising can be seen throughout history and in many civilizations, but the big advertising boom came with the Industrial Revolution.

In the second half of the 19th century, industrialization allowed businesses to grow beyond what had ever before been possible. Products from one company could be sold around the world, but only if customers knew to buy them. Signs went up on and around the large buildings of growing cities, utilizing the latest artistic trends to advertise everything from cars to medical products.

As the years went on and car culture grew, a new venue for visual advertisement presented itself. Billboards, as we now know them, were erected along roads to advertise to the increasing number of drivers with disposable incomes. Cars and technology kept signage in a state of constant evolution, quickly bringing neon and other lighting into the mix.

If you want to follow the path of history and draw in business with a well-designed sign, then call the experts at Sign Design, Inc. Since 1988, we have been providing our customers with design, fabrication and installation of custom sign products. Call us at (508) 232-6142 or contact Sign Design online for more information.